State of the Leaf - Leafly
Aaron bristled when I asked if the Madewell clothes were high quality — “Oh, yes, they were very well made,” he said — but these weren’t exactly pioneering designers crafting original clothing out of a deep passion. They weren’t inventors or artists. They looked at what was selling and made some of that to sell. It was a business, and Madewell did what made sense from a business perspective. J.Crew’s Madewell is grasping to emulate some sepia-hued commitment to quality in the original company, some moral or ethical standard from better, more authentic times. But that’s not what motivated my great-grandfather at all — his motivation was profit, and quality was a means to an end.