The #marketing strategy called “#unselling”, is, of course, nothing of the kind. It’s just an effective way to sell stuff to one group above all: millennials

The strategy called "unselling", is, of course, nothing of the kind. "Unselling" is just an effective way to sell stuff to one group above all: millennials 

The Economist | Mastering the art of "unselling" 

http://www.1843magazine.com/design/brand-illusions/how-the-ordinary-perfected-the-art-of-medical-minimalism