Why couldn't Brooks Brothers be smaller, unique, well-made, potent, and interesting?
Why couldn't 346 Madison be the best store in the world and a giant f/ck you to every retailer who comes through New York City a few times a year? Why not be confident enough to be small and unique?
There are a lot of people who will spend money on quality and a lot who do care deeply about buying a suit made in Massachusetts or a shirt from North Carolina. But when you are trying to just move units at an outlet mall in Orlando or appeal to people with Targus briefcases shopping in an airport the whole made in America thing is probably not going to work out.
Read the piece by Michael Williams here:
