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The #marketing strategy called “#unselling”, is, of course, nothing of the kind. It’s just an effective way to sell stuff to one group above all: millennials

The strategy called "unselling", is, of course, nothing of the kind. "Unselling" is just an effective way to sell stuff to one group above all: millennials 

The Economist | Mastering the art of "unselling" 

http://www.1843magazine.com/design/brand-illusions/how-the-ordinary-perfected-the-art-of-medical-minimalism

Watch out Kids & Parents: #VideoGames & Online #Chats Are ‘Hunting Grounds’ for #SexualPredators

In a recent sting operation, "officials hoped to uncover a pattern that could help in future investigations. But they found none — those arrested came from all walks of life. Among them were a police officer, a teacher, a minister, a nurse, a bank manager, a mechanic, a waiter, a dental hygienist, a college student and a deliveryman. "

From The NY Times: 

Video Games and Online Chats Are 'Hunting Grounds' for Sexual Predators

https://www.nytimes.com/interactive/2019/12/07/us/video-games-child-sex-abuse.html?smid=nytcore-ios-share

The Last of the Great Explorers

The deep ocean is the Earth's last great unexplored frontier... The ocean covers nearly three-quarters of the Earth's surface yet more than 80% of it remains unexplored…We have more accurate maps of Mars than we do of two-thirds of our own planet. 

No one had ever reached the deepest points in all five oceans. So in 2015 Victor Vescovo hired Triton Submarines, a company that makes private submersibles, to build him a craft that could take him to them.  

Apart from Vescovo's, fewer than ten manned craft are currently able to operate below 3,700 metres, the ocean's average depth, and no other active ones can go below 7,500 metres. At that point, submariners enter what oceanographers call the Hadal Zone, derived from Hades – the Ancient Greek underworld. The ocean's deepest point, the Pacific's Challenger Deep, is nearly 11km down. When Vescovo set out, only three men had ever seen it. Twelve have walked on the Moon.

See the whole article on The Economist here: The last of the great explorers 

http://www.1843magazine.com/features/the-last-of-the-great-explorers

#Flashback to the #70s & #80s #TBT #Vintage

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#Piemonte #Alba Places to Drink, Eat & Sleep on @googlemaps

#Wine& #SlowFood in Piemonte
https://www.google.com/maps/placelists/list/1Bho4ND3_kMb26or-1gVd20GuLoc

Catching Fakes with The #Wine Detective

The Wine Detective
https://www.bloomberg.com/news/videos/2019-10-11/the-wine-detective-video

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The #Pilatus #PC24: The SUV of the skies

There's not much constraint on how one can use the aircraft

.

The light jet seats up to 12 people, including pilots – but it is far more than just a passenger plane. It can carry more than a tonne of cargo, or four passengers and at least a couple of motorcycles. It has a huge cargo door 1.3m wide by 1.25m high to the rear of the fuselage on the left: a door that size is rare in a private jet…There's more. The PC-24 can tackle short runways with a steep, difficult approach. It's speedy with a respectable range. And it can land on gravel or grass runways – the only jet to boast such an ability short of military weightlifters like the giant Boeing C-17 Globemaster.

...With the cargo-area bulkhead moved forwards, fewer seats can leave more room for stuff. Flying with just one or two pilots frees up the entire 14.2cu m cabin, which is 7m long. And finally, in medical evacuation mode there is room for three patients on stretcher beds, plus accompanying medics. There's not much constraint on how one can use the aircraft.

Read the whole review on the FT's How To Spend It here: https://howtospendit.ft.com/vehicles/207204-the-suv-of-the-skies

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#Archeology in #Israel: Forget Moses, It’s A #Pharaoh That May Have Created the Ancient Kingdom of Israel

Move Over, Moses: A Pharaoh May Have Created the Ancient Kingdom of Israel

New archaeological evidence and biblical scholarship suggest Shishak wanted to make Egypt great again – but may have inadvertently steered the Israelites into creating a great nation of their own

By Ariel David
Apr 16, 2019

Statue of Osorkon I, Sheshonq's son, found in Byblos, in today's Lebanon  Rama

Soon, Jews around the world will be celebrating Passover. As usual, Pharaoh will be starring as the main villain for enslaving the Hebrews, killing their children and being generally pig-headed about letting our people go. But perhaps on this Passover night you could spare a thought for a different pharaoh, one who ruled over Egypt in the middle of the 10th century B.C.E and may have played a very different role in the history of the ancient Israelites.

The outsize role that Shishak, aka Sheshonq I, had in the affairs of the budding Israelite kingdoms in Canaan is beginning to emerge thanks to new archaeological discoveries and biblical scholarship.

But let's start with this: What do we actually know, and what do we not know, about the early history of the ancient Hebrews?

#LVMH Buys First #Rose #Wine as Pink Fever Spreads

LVMH announced Monday it would buy Chateau du Galoupet, a 17th-century estate in the Provence region on France's Mediterranean coast that will be the group's first producer of rose wine. "A micro-climate which refreshes the vines with temperate and salty winds" ensures consistent yields and was a selling point for the estate, the French luxury group said.

https://www.bloomberg.com/news/articles/2019-05-20/dom-perignon-owner-buys-first-rose-wine-as-pink-fever-spreads

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More than one in ten Swiss nationals now live abroad - The Local

https://www.thelocal.ch/20190328/over-one-in-ten-swiss-nationals-live-abroad-immigration?utm_source=dlvr.it&utm_medium=twitter

thelocal.ch

More than one in ten Swiss nationals now live abroad

The Local Switzerland

2-3 minutes

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France is home to the largest group of Swiss nationals living abroad. File photo: Depositphotos

The Local Switzerland

28 March 2019

14:04 CET+01:00

Just over one in ten people with Swiss nationality now lives abroad with 62 percent of them based in Europe, new figures show.

The latest figures from the Swiss Federal Statistics Office (FSO) reveal 760,200 people (10.6 percent) with Swiss nationality were registered with embassies and consulates as living overseas in 2018.

That figure is 1.1 percent up on 2017, the FSO said in a statement.

Read also: The huge foreigner-sized hole in Swiss democracy

Of this growing group, a total of 567,800 people (74 percent) also have a second nationality.

Dual nationality for Swiss citizens became legal in 1992, with Switzerland something of a pioneer in this regard.

The majority of Swiss people abroad (62 percent) live in Europe. Some 464,000 live in an EU or EFTA country and 357,000 people live in a country that borders Switzerland.

The largest groups of Swiss nationals living in Europe are in France (197,400), Germany (90,400) Italy (49,600), the UK (35,700) and Spain (23,800).

Meanwhile, 16 percent of Swiss citizens abroad live in the United States and Canada (80,400) and eight percent live in South America. The figure for Asia is seven percent while for Oceania it is four percent and for Africa it is three percent.

Around one in five Swiss nationals living abroad are aged 65 and over. Six percent are aged 80 and over.

The average of female Swiss citizens overseas is 44 and for men it is 39.

Swiss citizens aged 18 and over who are officially registered as living abroad can vote in Swiss federal elections and can also stand for election at the federal level. Some cantons also allow for Swiss citizens abroad to vote on cantonal issues.

By contrast, the more than 25 percent of the Swiss population who are foreigners cannot vote in Swiss federal elections.   

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#Dating 101: Current #GenZ college #students are uniquely clueless

Sad.... for all the social media they consume, GenZ has no social skills. 

Dating 101, for the Romantically Challenged Gen Z

Educators say the current generation of college students is uniquely bad at dating. One professor is taking matters into her own hands.

Peter Huynh, a 19-year-old college freshman, panicked when he learned the details of an unusual class assignment. As part of a lesson in "social courage," his professor instructed her students to ask someone of "legitimate romantic interest" out on a date. "I retched," says Mr. Huynh, who attends Boston College. 

He drew up a list of 10 fellow freshmen, with pros and cons for why he should ask each one out. He solicited advice from a teaching assistant. Then he decided on a cute girl in one of his classes whom he hardly knew. 

One evening after class, he pumped himself up. "I can do this. Just ask her. The worst thing she can say is no," he told himself. Quickly, he walked up to the young woman, tapped her on her shoulder, and blurted out: "Hey, do you want to go on a date?"

Welcome to Gen Z dating. Educators say the current generation in college is uniquely bad at romance. Online dating has created a (false) feeling of an endless buffet of romantic choices. And mobile technology—which this generation has never lived without—has been a security blanket of sorts that has kept them from developing solid in-person communication skills.

Read the rest here: https://www.wsj.com/articles/dating-101-for-the-romantically-challenged-gen-z-11552318023?

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